Starfish Global is Changing the Way Management Consultants Work with Small Businesses


Lyndhurst, New Jersey, December 1, 2017
Management consulting firm, Starfish Global LLC, headquartered in Lyndhurst, NJ is now Certified as a LivePlan Expert Advisor adding the innovative cloud-based application LivePlan to its suite of small business offerings.

Lyndhurst, New Jersey. – December 1, 2017 – Starfish Global ( continues to facilitate growth through technology, empowering small business owners with the solutions needed to start, launch, grow, and expand their business enterprises.

Our business consulting approach integrates cloud-based tools such as QuickBooks Online with business planning and financial tracking software LivePlan. These cloud-based tools, coupled with our expertise with startup processes, planning, and management give our small business clients a competitive edge. Research from Cranfield University’s School of Management shows that small businesses who actively plan, track against that plan, and adjust their plan based on market need, grow 30% faster. Planning and tracking is what separates small businesses who are surviving from those who are thriving.

“Business planning can be a painful and burdensome process. At Starfish Global, we seek to leverage powerful platforms such as LivePlan to coach, train, and advise our small business owners. We integrate tech tools to simplify and automate the development and implementation of a business plan, marketing plan, and financial plan. Among other management must-dos, every business owner should be empowered with the ability to understand and analyze data to make strategic decisions. To this end, LivePlan is a must-have,” said Reina Valenzuela, CEO of Starfish Global.

Created by Palo Alto Software, LivePlan helps small business owners easily develop budgets and forecasts, create goals for their business, and then track their progress on a dynamic dashboard that syncs with popular accounting systems. LivePlan imports accounting data from Xero and QuickBooks and presents the information in a dashboard view that shows business owners where their financials stand compared to their original plan and previously set goals.

“Accounting data alone is not sufficient enough to run a business,” said Sabrina Parsons, CEO of Palo Alto Software. “Business owners must also track how those actual numbers compare to their budget and forecast and their historical performance. LivePlan gives small business owners access to this information – in an easy to view format – without having to ask their bookkeeper or accountant to run multiple reports. With this, accountants are becoming strategic advisors, and helping small businesses in areas beyond taxes, bookkeeping, and audits.”

About Starfish Global LLC. – Management Consulting Firm

Founded in 2009 and based in Lyndhurst, NJ, Starfish Global LLC works with small to medium size companies in all phases of business development from idea to expansion. It’s core mission is to provide a broad spectrum of technology and management services that help organizations translate their strategic business agendas into initiatives and solutions that measurably improve performance and facilitate growth. Starfish Global offers services in Management Consulting, Marketing & Advertising and Information Technology. It’s founder Reina Valenzuela, MBA, is a certified LivePlan expert with over 10 years helping entrepreneurs and small businesses establish their presence on main street and on the web.

About Palo Alto Software, Inc. – Makers of LivePlan

Palo Alto Software, Inc. develops tools and provides content resources for small businesses and entrepreneurs. Palo Alto Software, Inc., makers of the #1 selling business planning software in the world, develops and publishes tools, products, and content to help small and midsized businesses pitch, plan, manage, and grow their ventures. LivePlan, the company’s flagship product, is a SaaS (software as a service) solution for business planning and financial management. Palo Alto Software has been the market leader in its category for over 15 years, has served well over 2 million entrepreneurs, and has customers in 180 countries. It was founded in 1988 by business planning expert Tim Berry. Sabrina Parsons has been the company’s CEO since 2007. Parsons successfully expanded its service offering into the cloud with LivePlan. Palo Alto Software is a privately-owned corporation based in Eugene, Oregon.

For more information contact Oscar Moreno at 1800-507-0790

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