Giving thanks starts by verbally expressing it. But you can surprise your clients this season by showing your appreciation for their patronage. The action of giving thanks and giving back may lead to returning customers all year long, plus many new referrals and online social activity. True, this can be challenging; especially when it comes to reaching out to your online community.

The goal is to thank them directly, in person. There are ways to reach out and motivate them to visit your store, both online and on the ground during Black Friday, Small Business Saturday, and Cyber Monday. Business owners often ask me how to do this, so I prepared this quick checklist for you.

Let me know your thoughts and share what else you would add to this list by leaving your comments. THANK YOU!